{"iri":"https://w3id.org/bimei/term/bim-marketing-plan","type":"term","register":"canonical","status":"canonical","grounding":"pending","liveVersion":1,"pinned":false,"version":null,"provenance":{"sourceApp":"legacy-bimd","sourceId":"bim-marketing-plan","changeSource":"override","curator":"legacy-migration"},"language":"en","jurisdiction":null,"label":{"lang":"en","jurisdiction":null,"requestedJurisdiction":null,"fellBack":false,"prefLabel":"BIM Marketing Plan","definition":"An ad-hoc approach or a specialized document intended to inform clients (and potential clients) about an organization's [[BIM Capability]] and [[BIM Deliverable]]s. A BIM Marketing Plan typically includes objectives to reach, media to use, and content to be developed (e.g. a BIM [[Capability Statement]]) as required to implement a BIM-focused Marketing Strategy","altLabels":[]},"labels":{"sl":{"*":{"prefLabel":"Marketinški načrt za BIM","definition":"Ad-hoc pristop ali specializiran dokument, namenjen obveščanju strank (in potencialnih strank) o organizaciji [zmogljivosti za BIM] in [[rezultatov BIM]]. Marketinški načrt za BIM običajno vključuje cilje, ki jih je potrebno doseči, medije za uporabo in vsebino, ki jo je potrebno razviti (npr. [izjava o zmogljivosti]] za BIM), za izvajanje trženjske strategije osredotočene na BIM.","altLabels":[]}},"cs":{"*":{"prefLabel":"Marketingový plán pro BIM","definition":"Jednorázový postoj nebo specializovaný dokument určený pro informování objednatelů (a možných objednatelů) o [[Způsobilosti pro BIM]] a [[Výstupech BIM]] organizace. Marketingový plán pro BIM standardně zahrnuje zamýšlené cíle, použitá média a obsah, který má být vypracován (např. [[Prohlášení o způsobilosti]] BIM), tak jak je požadováno pro implementaci marketingové strategie zaměřené na BIM","altLabels":["Marketingové plány pro BIM","Marketingových plánů pro BIM","Marketingového plánu pro BIM"]}},"en":{"*":{"prefLabel":"BIM Marketing Plan","definition":"An ad-hoc approach or a specialized document intended to inform clients (and potential clients) about an organization's [[BIM Capability]] and [[BIM Deliverable]]s. A BIM Marketing Plan typically includes objectives to reach, media to use, and content to be developed (e.g. a BIM [[Capability Statement]]) as required to implement a BIM-focused Marketing Strategy","altLabels":[]}},"ar":{"*":{"prefLabel":"خطة تسويق نمذجة معلومات البناء","definition":"نهج مخصص أو وثيقة متخصصة تهدف إلى اطلاع العملاء (والعملاء المحتملين) على [[قدرة نمذجة معلومات البناء]] للمنظمة و [[تسليمات نمذجة معلومات البناء]]. تتضمن خطة تسويق نمذجة معلومات البناء عادة على الأهداف الموضوعية المرجوة، الإعلام المستخدم، والمحتوى الذي سيتم تطويره  (مثلا [[بيان قدرة نمذجة معلومات البناء]]) كما هو مطلوب لتنفيذ استراتيجية التسويق التي تركز على نمذجة معلومات البناء","altLabels":[]}}}}